Cooee cookies take flight on Qantas during Reconciliation Week

National Reconciliation Week runs under the theme All In, a call for Australians to commit to reconciliation not just this week, but every day.

For Cooee Native Superfoods, that commitment has a tangible form: 150,000 Nan’s Jam Drops, made with Davidson Plum, served aboard Qantas domestic flights as the national carrier’s exclusive Indigenous food supplier.

Cooee is an Indigenous-owned business founded by Wiradjuri woman Terri-Anne “Tezzi” Daniel. The Qantas partnership puts native Australian ingredients in the hands of hundreds of thousands of passengers each year, through one of the country’s most recognised brands.

For Ms Daniel, the significance goes beyond the commercial. Getting onto Qantas required building a business capable of supplying at scale, with consistency and reliability. That work is now paying off in a way that is visible to the whole country.

Key Points

• Cooee Native Superfoods is the exclusive Indigenous supplier to Qantas on domestic aircraft during Reconciliation Week
• 150,000 Nan’s Jam Drops with Davidson Plum are on domestic Qantas flights during National Reconciliation Week 2026, 27 May to 3 June
• Cooee is an Indigenous-owned business founded in 2023 by Wiradjuri woman Terri-Anne “Tezzi” Daniel
• The partnership puts native Australian ingredients in front of hundreds of thousands of Australians each year
• Cooee recently acquired Adelaide-based Creative Native Foods, the first time in that company’s 25-year history that it is Indigenous-owned
• The acquisition expands Cooee’s grower network and strengthens Indigenous participation across the native food supply chain
• Creative Native Foods is one of Australia’s largest native ingredients suppliers, servicing major hospitality, food service and tourism businesses, including Journey Beyond.

“Every time someone picks up one of our cookies on a Qantas flight, that is reconciliation happening. Not in a boardroom. At 30,000 feet, flying across Country.” Ms Daniel  said.

Under Cooee’s ownership, it is the first time Creative Native has been Indigenous-owned. The business works with a network of growers across Australia, including First Nations producers, and the focus under new ownership is on growing those relationships over time.

Growing footprint

South Australia has become a key part of Cooee’s operation. Native ingredients including salt bush, wattleseed, coastal rosemary, quandong and muntries are sourced and processed there, and the brand’s retail presence in the state continues to expand, with products now stocked across Drakes, Foodland and IGA Supermarkets statewide.

“Native foods come from Country. They carry tens of thousands of years of knowledge. For us, Indigenous ownership of this business is about making sure that knowledge is respected and that the value it generates flows in the right direction,” Ms Daniel said.

Cooee’s retail footprint now includes Qantas domestic flights, Woolworths Metro, Ampol Foodary, Drakes Supermarkets, Foodland,  SPAR and selected IGA stores. The brand is stocked nationally and continues to grow.