Share Article

Supply Nation connects with SBS TV

August 18, 2025

Supply Nation has announced SBS as the exclusive Media Partner for Connect 2025, the nation’s largest and longest-running event for the Indigenous business sector.

Central to this partnership is National Indigenous Television (NITV), created by, for and about First Nations Australians and part of the SBS network.

Connect 2025: Beyond the Horizon will take place this week (August 20-12) at ICC Sydney on Gadigal Land, bringing together Aboriginal and Torres Strait Islander businesses with corporate, government and non-profit procurement specialists.

Over two days, this flagship event will foster strategic commercial opportunities, highlight the growth and impact of the Indigenous business sector, and recognise outstanding achievements through the Supplier Diversity Awards.

“We are extremely pleased to be partnering with SBS to promote Indigenous business success and celebrate the diversity of the sector. Given SBS’s longstanding commitment to Indigenous storytelling for all Australians – with NITV at its heart – it’s a natural fit for Supply Nation,” said Supply Nation CEO and proud Awabakal woman Kate Russell.

“Aboriginal and Torres Strait Islander-owned businesses are contributing significantly to the economy and the prosperity of all Australians. This partnership allows us to promote Indigenous business success with authenticity, reaching a wide audience.

“Connect 2025: Beyond the Horizon promises to be bigger and more exciting than ever. It’s wonderful that through SBS and NITV we can share the energy and passion with as many people as possible,” said Ms Russell.

“SBS is proud to partner with Supply Nation to support Connect 2025. It’s a powerful opportunity to celebrate the growth of the Indigenous business sector and to showcase stories of Blak innovation and resilience,” said SBS Director of First Nations and proud Birri and Guugu Yimidhirr woman Tanya Denning-Orman.

“SBS and NITV play a pivotal role in elevating Indigenous voices and perspectives for diverse Australian audiences. We’re pleased to amplify First Nations business excellence and build awareness about opportunities for deeper connections.”

Opening with the Knowledge Forum, business owners, corporate and government procurement experts, entrepreneurs, academics, and thought leaders will ignite important conversations on the current state of the sector, its successes and challenges.

Over 270 exhibitors are expected to showcase at the Indigenous Business Tradeshow on day two, attracting thousands of attendees looking to source products and services from verified Indigenous-owned businesses. That evening, the winners of Supply Nation’s Supplier Diversity Awards will be announced at the Gala Awards Dinner.

In 2024, Supply Nation celebrated its 15-year anniversary. Since its inception, Supply Nation has facilitated over $20 billion in procurement spend from its corporate, government and non-profit member organisations into verified Indigenous businesses.

For more information and to purchase tickets visit: https://connect.supplynation.org.au/

Peter Rowe

Peter Rowe leads First Nations News as Editor, with over three decades of experience across international newsrooms, digital platforms and media strategy roles. For the past 20 years, he’s worked in Australia – reporting, editing and advising on stories that shape public debate.