Supply Nation and SBS/NITV sign landmark three-year strategic partnership
Supply Nation and SBS/NITV have announced a landmark three-year strategic partnership to support and elevate Australia’s growing Indigenous business sector.
As part of the partnership, SBS and NITV will become the exclusive Media Partner for Connect – Australia’s largest and longest-running business event dedicated to the Indigenous business sector.
The announcement comes at a time of continued growth and economic impact for Aboriginal and Torres Strait Islander businesses, with Supply Nation members recording more than $5.83 billion in procurement spend with Supply Nation Indigenous-owned verified businesses during the 2024–25 financial year.
“We are delighted to partner with SBS and NITV over the next three years to showcase the energy, resilience and innovation of Indigenous businesses through their platforms,” Supply Nation CEO Kate Russell said.
Supply Nation CEO Kate Russell.
“The Indigenous business sector continues to grow strongly, making a significant contribution to the Australian economy, job creation and innovation.
“Many of these businesses have overcome considerable challenges to achieve success. Their stories deserve greater recognition and understanding among all Australians. They will now be amplified to an even greater audience.”
Connect 2026 will take place from 11–12 August 2026 on the lands of the Whadjuk people of the Noongar Nation in Boorloo (Perth), at the Perth Convention and Exhibition Centre.
Over two days, Aboriginal and Torres Strait Islander businesses will connect with corporate, government and not-for-profit organisations to foster strategic commercial opportunities, strengthen relationships and celebrate the achievements of the sector.
More than 200 exhibiting businesses are already registered, with thousands of participants expected to attend the Connect 2026 Indigenous Business Tradeshow, Knowledge Forum and Gala Awards Dinner.
SBS Director, First Nations, Tanya Denning-Orman.
SBS Director, First Nations, Tanya Denning-Orman said they were proud to partner with Supply Nation to strengthen connections between media, business and community.
“This collaboration reflects a shared commitment to championing Indigenous excellence, and sharing stories of Blak innovation, leadership and success with more Australians,” Ms Denning-Orman said.
SBS and NITV have a longstanding commitment to sharing Indigenous voices and stories through their platforms, with programming that reflects a diverse, multilingual and culturally rich Australia.
The media partnership will create opportunities to showcase the excellence of Indigenous businesses, leaders and entrepreneurs, while amplifying the stories of the people shaping growth, leadership and change across the sector.
