Call to ‘Buy Blak’ from media agencies
The Independent Media Agencies of Australia has called on the media industry to back Indigenous businesses as a result of a successful NAIDOC Week.
The industry body asked its members to “Buy Blak”, encouraging investment in Aboriginal and Torres Strait Islander-owned enterprises.
IMAA CEO Sam Buchanan said it was a “simple, but powerful” request.
“NAIDOC Week is an opportunity for us as an organisation to step into something meaningful, confronting and transformative,” he said.
“We want to make our actions louder than our statements.
“We’re encouraging all our members, along with the broader national media industry, to ‘Buy Blak’ this NAIDOC Week and look for Aboriginal and Torres Strait Island-owned enterprises to support.
“Whether it’s engaging Indigenous caterers, using bush foods and native teas, sourcing printing, office furniture, accounting, business consulting or event management services from a First Nations business, these aren’t just purchases, this is about investing in the future of our Indigenous communities.”
The IMAA has backed Indigenous initiatives since its launch, supporting its First Nations partner Kings Narrative, initiating cultural immersion programs, and introducing what it says was the industry’s first Reconciliation Action Plan.
