Boom Logistics partners with Moort Boodja Industries

Leading lifting solutions provider Boom Logistics has partnered with Moort Boodja Industries (MBI), to provide the growing enterprise with valuable sector expertise to strengthen local capability and grow its opportunities in the region.

Established last year, MBI currently provides lifting equipment to Boom Logistics for projects in the region. The company is an up-and-coming Indigenous-owned business based in Bunbury in Western Australia’s South West region.

The aim is to establish its own fleet, with initial focus on cranes and access equipment but with the potential to add machinery such as generators, forklifts, and skid steer loaders, with a long-term plan to continue to partner with Boom and other companies in the project and shutdown space.

MBI Managing Director and Noongar woman Renee Harslett says it was Boom CEO Ben Pieyre’s guidance, and a clear gap in the South West market that encouraged her to make Moort Boodja a reality.

“Ben is a great sounding board. When you’re starting a business, having a mentor who you can check your processes with is fantastic,” Ms Harslett said.

“The partnership so far has helped with connections, clients, business advice and plenty of informal coaching.

“We’re providing companies with access to equipment to fulfil additional requirements. Say something happens on a project and that extra need arises, we can help.”

Sharing a strong drive to give back to the local community, the partnership made sense from both a business perspective and in terms of shared values,

Boom CEO Ben Pieyre said sharing a strong drive to give back to the local community was key to the partnership.

“The partnership made sense from both a business perspective and in terms of shared values,” he said.

“Working with a business like MBI is critical for us to get the right engagement with local, and in particular Indigenous people, and businesses.

We both have a keen interest to create opportunities in the communities within which we operate, and I think it’s important to encourage industry participation to better capacity and capability.”

Ms Harslett and her husband Mark are joint Team Managers for the NBL1 West SouthWest Slammers Men’s team, demonstrating a strong commitment to local basketball and community connection.

Their involvement supports the growth of the sport and may lead to future sponsorship opportunities at both player and club level.

“We are currently sponsoring a player in the NBL1 West programme from the local South West team down here. In the future, we’d love to look at sponsoring Indigenous Round, and getting behind some programmes for Indigenous kids,” she said.

A school teacher for over 20 years, Ms Harslett says her job fostered a strong connection to community, and the urge to do more to help.

“Teaching is very rewarding, but you see a lot of things that you wish you could help or improve,” Mrs Harslett added.

“Sometimes it’s hard to make those improvements as a teacher, so I’d like try and create that impact through my business instead.”

“We want a legacy for our own children as well as our community. One meaning of ‘Moort Boodja’ is ‘family pathways’ and our logo incorporates five parts, four of which represent our immediate family and one which represents our connection to our extended family, the community and the land.

“We have very definite pie-in-the-sky ideas and goals, which through this partnership are a lot closer than we thought.”