Cooee Native Superfoods launch into Foodland supermarkets

Cooee Native Superfoods has expanded into Foodland stores across South Australia, marking a significant retail milestone for the Indigenous-owned food business and strengthening its footprint in the State.

Cooee Cookies new 160-gram family packs are now available across approximately 90 Foodland Supermarkets statewide, bringing Indigenous-owned, Australian-made products to one of South Australia’s most trusted grocery networks.

The products include Nan’s Jam Drops with Davidson Plum, Choc-Chip, and Wattleseed.

Key Facts

• Cooee Native Superfoods are now stocked in approximately 90 Foodland stores across South Australia
• Foodland stores are family owned and operated and holds a dominant position in South Australia’s independent supermarket sector
• The expansion follows Cooee’s recent acquisition of Adelaide-based Creative Native Foods
• Cooee Native Superfoods uses wattleseed and other native superfoods including muntries that are sourced from SA and processed in SA, supporting SA jobs.

Franklin dos Santos, CEO of Foodland South Australia, said the partnership aligned strongly with Foodland’s commitment to supporting local producers.

“Foodland has always championed South Australian suppliers and independent brands,” Mr dos Santos said.

“We are proud to support an Indigenous-owned Australian business like Cooee that is combining strong commercial growth with genuine community impact. The addition of Cooee to our shelves gives our customers access to high-quality, locally connected products with a meaningful story.”

Terri-Ann ‘Tezzi’ Daniel, the founder and CEO of Cooee Native Superfoods.

Founder and CEO Terri-Ann “Tezzi” Daniel, a Wiradjuri woman, said the Foodland launch represented more than just shelf space.

“South Australia has become central to our supply chain and our story,” Ms Daniel said.

“To now see Cooee on shelves across Foodland stores connects growers, makers and customers in the same state. That’s powerful.”

From On Country to South Australian shelves

The Foodland expansion coincides with Cooee’s commitment to increase Indigenous participation in the native ingredient supply chain.

Following its recent acquisition of Creative Native Foods, Cooee has been steadily rebuilding partnerships with Indigenous growers in South Australia, supporting regional farmers supplying native products.

Ms Daniel said the long-term goal was to significantly increase the proportion of native ingredients sourced from Indigenous growers.

“We want to build a supply chain that is authentic, sustainable and scalable,” she said.

“Retail growth only matters if it flows back to community. That’s what we are working towards.”

Strengthening a growing retail footprint

The Foodland listing adds to Cooee’s expanding national presence.

Cooee products are already stocked in Woolworths Metro, Ampol Foodary and IGA outlets across Australia, and served onboard Qantas flights.

The South Australian rollout reinforces Cooee’s strategy of pairing commercial growth with meaningful Indigenous economic participation, while positioning the business strongly within the state where Creative Native Foods was founded.