‘Dunny’ deal for First Nations toilet paper company

An Indigenous-owned toilet paper company that directs 50 per cent of profits to the Yalari Foundation plans to have a have greater business-to-business reach after agreeing a distribution partnership with Bunzl ANZ.

There agreement comes after the company struck a deal with Woolworths earlier this year.

Founded two years ago, Brisbane-based Yarn’n manufactures 100 per cent recycled toilet paper, with designs from First Nations artists and half the profits going towards scholarships for Indigenous children from regional and remote communities.

Yarn’n CEO Lane Stockton, who told Business News he expected the Woolworths agreement would represent 40 per cent of turnover, now expects the new Bunzl partnership will lift distribution by 20-30 per cent.

“Over time, as awareness and demand for culturally aligned, sustainable products grow, we expect this partnership could help Yarn’n double or even triple its commercial distribution reach over the next 18–36 months,” he told Business News Australia.

“With Bunzl’s extensive distribution network spanning Australia, New Zealand, and beyond, this partnership enables us to amplify the reach of First Nations businesses, foster cultural connection, and deliver ethical, environmentally responsible products to a broader audience,” says Stockton, a proud Wiradjuri man who co-founded the business with former Australian rugby union player David Croft.

“More than just volume, this partnership ensures Yarn’n products are represented in the right environments and places where visibility, purpose, and practicality come together to support real impact.”